Case Study
14 St John's Lane, London
Overview
Social Spaces' first London showroom at 14 St John's Lane was created to be experienced, not simply viewed. It is a space designed for designers, immersive and considered from every angle, where the scent, the sight and the feel of everything has been thought through. Set across two floors, it gives the brand room to showcase the full collection and host their clients in surroundings that feel unmistakably their own.
Bespoke Tubular Lighting
A bespoke tubular light line traces the ceiling, guiding visitors through the showroom past every piece.
Curved Organic Forms
Soft, rounded furniture and natural textures soften the building's hard, angular architecture.
The Challenge
When Social Spaces approached us to design their first London showroom, we were met with a blank, open and very angular space. The task was to turn it into somewhere that could flex to every setting in their collection, zoning each one clearly, while drawing people in from a busy street. The bones of the building were rigid where the brand needed warmth, flow and a real sense of invitation.
Window Display
Key products sit in the street-facing window, drawing passing footfall in off St John's Lane.
Prime Location
Full-height glazing keeps the showroom open to the street, capitalising on the busy location.
The Solution
We softened the architecture with curved forms and natural textures, then introduced a bespoke tubular light line that guides visitors through the space and past every piece. A dark feature backdrop and ceilings let each furniture setting stand out in its own pop of colour, zoning the collection as you move. A hospitality-led bar and reception, antiqued mottled mirrors and millimetre-precise joinery give the showroom a character entirely its own.
A Zone for Every Setting
A curtain sections off the floor so each furniture setting has its own distinct zone and mood.
Dark Feature Backdrop
Dark walls and ceilings make each furniture setting and its pops of colour stand out.
The Result
The result is a showroom shaped around flow, atmosphere and flexibility. Upstairs delivers a bold showcase for the furniture settings, while the lower ground offers a more private, adaptable space for hosting, finishes meetings and events, set away from the eye line of the street. Refined, welcoming and built to evolve alongside the brand it represents, the entire space was designed and delivered in just six weeks.
Flexible Showcase
Upstairs stays a flexible showcase, easily rearranged around new pieces as the collection grows.
Room to Linger
Comfortable lounge seating invites clients to settle in and take in the collection at an unhurried pace.
The Experience
Every element was designed with intention, from the layered material palette and bespoke joinery to the lighting, finishes and furniture settings that bring the showroom to life. It is a reflection of how thoughtful design and efficient delivery can work hand in hand, resulting in a space that feels refined, welcoming and ready to grow with the brand. A project we are incredibly proud to have brought to life.
Bespoke Bar & Reception
A bespoke bar doubles as the reception desk, designed with a hospitality feel for hosting clients.
Planted Timber Canopy
A curved, slatted timber canopy with hanging greenery brings organic warmth above the bar.
Project Gallery
Bespoke Tubular Lighting
A bespoke tubular light line traces the ceiling, guiding visitors through the showroom past every piece.
Curved Organic Forms
Soft, rounded furniture and natural textures soften the building's hard, angular architecture.
Window Display
Key products sit in the street-facing window, drawing passing footfall in off St John's Lane.
Prime Location
Full-height glazing keeps the showroom open to the street, capitalising on the busy location.
A Zone for Every Setting
A curtain sections off the floor so each furniture setting has its own distinct zone and mood.
Dark Feature Backdrop
Dark walls and ceilings make each furniture setting and its pops of colour stand out.
Flexible Showcase
Upstairs stays a flexible showcase, easily rearranged around new pieces as the collection grows.
Room to Linger
Comfortable lounge seating invites clients to settle in and take in the collection at an unhurried pace.
Bespoke Bar & Reception
A bespoke bar doubles as the reception desk, designed with a hospitality feel for hosting clients.
Planted Timber Canopy
A curved, slatted timber canopy with hanging greenery brings organic warmth above the bar.
Video
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