Case Study
42 St John's Square, London
Overview
AG Barr are a powerhouse in the beverage industry with many household name brands within their family. What they lacked was a showcase London workspace to continue their success and innovate for the future.
Moma Milk Cafe
Adjacent to the bar, a full mock-up coffee shop where the team can experience Moma Milk flavourings, from morning coffee to porridge.
Full Working Bar
A complete bar where Funkin Cocktails can bring in a mixologist, showcasing the potential of their products to clients in an immersive brand experience.
The Challenge
Existing spaces were divided, lacklustre, rigid and did not support in-person collaboration or growth. AG Barr needed a central London hub that could unite their growing family of brands under one roof — a space that would inspire innovation and foster the connections that drive their business forward.
Blue Sheer Partitioning
Vibrant blue sheers create flexible zoning between collaboration areas, adding colour whilst maintaining visual openness.
Brand-Coloured Soft Furnishings
Bold blue, yellow, and pink seating brings the energy of the AG Barr brand palette into informal breakout spaces.
The Solution
Identifying the strengths and weaknesses in each individual workspace, building a brief across all the brands, weaving them together to form one true brief that supports co-creation, collaboration and connection in one central hub space. Prioritising the people using and visiting the space to create an experience that connects people with the brand and values of the business.
Orange Brand Door Handles
Vibrant orange door handles on meeting rooms bring the AG Barr brand palette into everyday touchpoints throughout the workspace.
Integrated Product Display
Brand products are displayed on illuminated shelving, keeping the AG Barr portfolio visible and celebrated throughout the floor.
The Result
A human-centric, purposeful workspace destination with in-person collaboration and innovation at the heart of the design story. AG Barr's new London Hub has a design base cohesive with the parent brand paired with joyful details representing each individual brand and product. Spaces that embolden people to think differently, go further and push boundaries. The key is flexibility — as AG Barr welcome more brands into their family, the space is for everyone to feel welcome and unified.
Executive Boardroom
A dedicated space for AG Barr to host clients and showcase their full portfolio of brands in an immersive, on-brand environment.
Statement Blue Sheers
Floor-to-ceiling blue sheers add privacy and soften the concrete structure whilst reinforcing the bold brand colour palette throughout.
The Experience
Open conversations across multiple brands and locations to ensure everyone was heard and understood. Consistent development and attention to detail with the client at the centre of each step.
“Everyone loves the office and we get so much very positive feedback. Coda worked so hard to create an incredible London hub for our group of brands and the whole process was so collaborative and engaging.”
— AG Barr
Folding Wall Tea Point
A folding wall between the tea point and breakout space doubles the event area when open, creating flexibility for socials.
Digital Brand Signage
Screens display AG Barr's brand portfolio, creating an immersive showcase environment for client visits and team events.
Project Gallery
Moma Milk Cafe
Adjacent to the bar, a full mock-up coffee shop where the team can experience Moma Milk flavourings, from morning coffee to porridge.
Full Working Bar
A complete bar where Funkin Cocktails can bring in a mixologist, showcasing the potential of their products to clients in an immersive brand experience.
Blue Sheer Partitioning
Vibrant blue sheers create flexible zoning between collaboration areas, adding colour whilst maintaining visual openness.
Brand-Coloured Soft Furnishings
Bold blue, yellow, and pink seating brings the energy of the AG Barr brand palette into informal breakout spaces.
Orange Brand Door Handles
Vibrant orange door handles on meeting rooms bring the AG Barr brand palette into everyday touchpoints throughout the workspace.
Integrated Product Display
Brand products are displayed on illuminated shelving, keeping the AG Barr portfolio visible and celebrated throughout the floor.
Executive Boardroom
A dedicated space for AG Barr to host clients and showcase their full portfolio of brands in an immersive, on-brand environment.
Statement Blue Sheers
Floor-to-ceiling blue sheers add privacy and soften the concrete structure whilst reinforcing the bold brand colour palette throughout.
Folding Wall Tea Point
A folding wall between the tea point and breakout space doubles the event area when open, creating flexibility for socials.
Digital Brand Signage
Screens display AG Barr's brand portfolio, creating an immersive showcase environment for client visits and team events.
Video
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